Yes, your website really does NEED a blog!
A blog allows you to improve your search engine ranking and is an easy way to create content to engage your customers.
Help your website get noticed.
Blogs are essential for helping you improve your search engine ranking. Search engines, like Google, will rank your site based on a number of technical and quality indicators – one of the most important being the credibility of your site as an authority on your topic. Blogs let you demonstrate this authority.
Show us what you’ve got!
If your an expert in your industry, blog is a great way to document your knowledge. Customers will no doubt appreciate the extra credibility when comparing you to your competitors.
Stay on topic.
It can be easy to be distracted by trends, but for long term SEO benefits focus on what you know. Blog posts that relate to your industry will be naturally rich in keywords and improve your ranking long-term.
Content is King.
Quality content can be re-purposed for a number of marketing channels including; social media, email newsletters, editorials and guest posts.
If you’re keen to start a blog to improve your website ranking and engage your customers, contact us for a consultation!